Smart Financial Centre at Sugar Land
Indoor Venue Will Seat 6,300
The Sugar Land City Council voted unanimously in February to approve the granting of naming rights for the city’s new state-of-the-art entertainment venue to Smart Financial Credit Union. The venue will be known as the Smart Financial Centre at Sugar Land. As previously announced, in partnership with ACE SL, LLC (ACE), Sugar Land City Council approved the design and construction of an $84 million indoor performance venue that will be the first of its kind in the region. Smart Financial Credit Union is the name-in-title sponsor and has agreed to a five-year term with a five-year option to extend.
The venue – located on a portion of 38.5 acres of City property southeast of U.S. Highway 59 and University Boulevard – is designed to host a wide range of performances, including national music and comedy artists, children’s and family entertainment, theatrically staged productions and cultural and performing arts attractions. With an indoor seating capacity of approximately 6,300, the indoor performance venue was conceived and designed for flexibility, essentially creating several venues in one building. Through the use of innovative moveable walls, Sugar Land’s facility will literally expand and contract to create intimate settings of approximately 3,300 to larger shows of over 6,000.
Construction on the theater is now under way following a groundbreaking ceremony held on Dec. 9, 2014, and is projected to open fall 2016.
“The Smart Financial Centre at Sugar Land will be the only live performance venue of its kind in the Houston market,” said Mayor James Thompson. “Studies show this venue will promote capital investment, create new jobs, enhance educational opportunities, increase tourism and create unique destination activities attracting local and regional visitors. We welcome the partnership with Smart Financial Credit Union as they further invest in our city and region.”
Smart Financial Credit Union has been providing financial services to its members/owners since 1934. Today, more than 67,000 households across Southeast Texas choose Smart Financial as their primary financial resource.
“At Smart Financial, we are dedicated to the current and future success of the communities we serve,” said Gary Tuma, President and CEO, Smart Financial Credit Union. “We are proud to help develop Sugar Land as a desirable entertainment destination and enrich the lives of residents and visitors alike through this new venue.”
ACE has been chosen to partner with the City for the design and construct the state-of-the-art facility. ACE, whose parent company is ACE Theatrical Group, brings an experienced team of locally based entertainment industry professionals to the project, led by Allen J. Becker, TONY Award-winning founding chairman of PACE Entertainment Corporation.
“We are thrilled that Smart Financial Credit Union has been awarded the naming rights for this project,” said ACE CEO David M. Anderson. “It is a company of quality and prestige, the type of organization with which we are proud to partner.”
Keep apprised of the construction and all of the venue developments by visiting facebook.com/SmartCentreTX